{"title":"Pure Hydration","description":null,"products":[{"product_id":"goldwell-pure-hydration-shampoo","title":"GOLDWELL Pure Hydration Shampoo","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eGoldwell Dualsenses Pure Hydration Shampoo\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ecleanses the hair gently while delivering valuable moisture. The lightweight care is suitable for all hair types and improves elasticity without weighing the hair down. Thanks to the FadeStop Formula, the shampoo is also suitable for colour-treated hair and helps reduce colour loss during washing.\u003c\/p\u003e\n\u003cp\u003eThe formula combines Panthenol and Hemisqualane with Instant SmartCare technology, which targets care exactly where it is needed. The result is soft, well-groomed hair with natural shine and balanced moisture levels. The vegan formula also contains no silicones and no animal-derived ingredients.\u003c\/p\u003e\n\u003ch2\u003eHighlights:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturising shampoo for all hair types\u003c\/li\u003e\n\u003cli\u003eImproves hair elasticity\u003c\/li\u003e\n\u003cli\u003eWith Panthenol and Hemisqualane\u003c\/li\u003e\n\u003cli\u003eInstant SmartCare for targeted, lightweight care\u003c\/li\u003e\n\u003cli\u003eFadeStop Formula to protect hair colour\u003c\/li\u003e\n\u003cli\u003eFor naturally shiny and smooth hair\u003c\/li\u003e\n\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003cli\u003eNo silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e300ml\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49497172312219,"sku":null,"price":26.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0402\/5611\/0747\/files\/phshampoo.jpg?v=1789137638"},{"product_id":"goldwell-pure-hydration-conditioner","title":"GOLDWELL Pure Hydration Conditioner","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eGoldwell Dualsenses Pure Hydration Conditioner\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003emakes hair easier to comb after cleansing and gives it a pleasantly smooth hairfeel. The care helps to detangle knots and control flyaways while also increasing shine. Despite its conditioning effect, the hair remains light and movable – ideal for regular use on all hair types.\u003c\/p\u003e\n\u003cp\u003eWith panthenol and hemisqualane, the conditioner supports the hair’s moisture balance and, with continued use, contributes to long-lasting hydration. The Instant SmartCare technology completes the formula, providing targeted care for stressed hair areas. The vegan conditioner is silicone-free and free from animal-derived ingredients.\u003c\/p\u003e\n\u003ch2\u003eHighlights:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConditioning conditioner for all hair types\u003c\/li\u003e\n\u003cli\u003eDetangles knots and eases detangling\u003c\/li\u003e\n\u003cli\u003eControls flyaways\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting hydration\u003c\/li\u003e\n\u003cli\u003eProvides smoothness and natural shine\u003c\/li\u003e\n\u003cli\u003eWith panthenol and hemisqualane\u003c\/li\u003e\n\u003cli\u003eWith Instant SmartCare technology\u003c\/li\u003e\n\u003cli\u003eLight care without weighing down\u003c\/li\u003e\n\u003cli\u003eVegan and silicone-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e300ml\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49497214615707,"sku":null,"price":28.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0402\/5611\/0747\/files\/phconditioner.jpg?v=1789138084"},{"product_id":"goldwell-pure-hydration-5-in-1-hydrating-spray","title":"GOLDWELL Pure Hydration 5-in-1 Hydrating Spray","description":"\u003cp\u003eFive benefits in one easy step:\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eGoldwell Dualsenses Pure Hydration 5-in-1 Hydrating Spray\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a practical leave-in treatment for smooth and more manageable hair. The fine mist provides instant hydration, conditions the hair and makes detangling easier while helping control static and flyaways. It also offers heat protection up to 230°C, making it an ideal preparation before blow-drying or heat styling. The weightless formula is suitable for all hair types and combines panthenol and hemisqualane with Instant SmartCare Technology. It provides targeted conditioning without sacrificing the hair's natural lightness. The result is smooth, conditioned hair with a natural shine. The vegan formula is also silicone-free and contains no ingredients of animal origin. \u003c\/p\u003e\n\u003ch2\u003e5 benefits at a glance: \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProvides instant hydration\u003c\/li\u003e\n\u003cli\u003eConditions without weighing hair down \u003c\/li\u003e\n\u003cli\u003eMakes detangling easier \u003c\/li\u003e\n\u003cli\u003eHelps control static and flyaways\u003c\/li\u003e\n\u003cli\u003eProvides heat protection up to 230°C \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eFurther product details: \u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWith panthenol and hemisqualane \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWith Instant SmartCare Technology \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor naturally shiny, smooth hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan and silicone-free\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e150ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49497231556763,"sku":null,"price":30.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0402\/5611\/0747\/files\/phspray.jpg?v=1789138409"}],"url":"https:\/\/www.thelofttoronto.ca\/collections\/pure-hydration.oembed","provider":"The Loft Toronto","version":"1.0","type":"link"}